The commercial engineer’s desktop guide ) m" C6 W' W# u$ G* o ) g0 R9 P! V# Y+ A& b6 c$ {商务工程师案头指南) I. o/ D* J& q% g. A' \
0 _- z) E2 U+ w) }This Guide has taken a tour from some fairly broad commercial first principles , Z T' V% w! m' t3 S0 Hinto the depths of contractual matters, different types of3 j |' P" x+ k commercial arrangements and on into the process of negotiation.The. X2 h. v. w; k1 ~/ M first chapters were exclusively concerned with hard-nosed business/ g, q9 p- A+ ]( E; e: c0 `9 o6 T$ S performance (profit, cash,growth), the protection and exploitation of 6 P1 T& Q8 _6 L0 \ {. a+ `! R2 U2 \intellectual property and questions of risk.Passing, but essential, reference . O9 I0 Y5 U# I- uwas given to the importance of delighting customers.Whether' d& a; X% W& H8 U/ j with regard to commercial team mates or with customers, Chapter 6/ H5 m, W/ o1 l7 J exposed the importance of personal relationships in the success of7 K) n# X- o. e( R& n commercial arrangements.This last chapter has expressed the criticality 9 E3 @0 a; w8 O- P1 gof sound personal relationships in the pursuit of successful negotiations.1 F: J E" t/ g/ x) C It is perhaps appropriate to add the word ‘relationships’ to the$ g" A* v$ u- Y' B# _ commercial key words list of profit,cash,growth,intellectual property, ( L" v$ A# N- T! |2 j9 O& i6 M* krisk and contracts. But as a final reminder of the enduring, underlying& ~, z8 D% B& B( H$ J objective, the last word may safely be left to Mr Micawber: ‘Annual / \" @8 X8 F$ E/ w6 k4 j& l8 g$ Eincome £20.00, annual expenditure £19.96, result happiness.Annual8 h5 n! W8 @; J3 M5 D6 ?6 ^ income £20.00, annual expenditure £20.06, result misery’! |