The commercial engineer’s desktop guide
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商务工程师案头指南1 I( _3 K! j- V; R* ~% _
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This Guide has taken a tour from some fairly broad commercial first principles
; o% b" e4 H r8 H+ C+ sinto the depths of contractual matters, different types of: J$ ?5 E. D. u
commercial arrangements and on into the process of negotiation.The
. H6 d" [0 ~) o% ?. B; `# g* Afirst chapters were exclusively concerned with hard-nosed business/ c% Q: \8 ^& K6 Q6 `* I5 S- W/ B
performance (profit, cash,growth), the protection and exploitation of& p9 ?0 S0 Y& i* \
intellectual property and questions of risk.Passing, but essential, reference
+ T3 a# e/ \: C5 |3 w3 kwas given to the importance of delighting customers.Whether
$ t2 k U" \8 |) C/ zwith regard to commercial team mates or with customers, Chapter 6
* G% j- e# u5 H0 ^. ~exposed the importance of personal relationships in the success of+ E- W% r/ \% B5 P
commercial arrangements.This last chapter has expressed the criticality" z, Z$ X+ Q$ \/ X# U8 O; ~& r2 w# B
of sound personal relationships in the pursuit of successful negotiations.; x- Y1 } {; v, p+ @
It is perhaps appropriate to add the word ‘relationships’ to the
: ^8 T0 ?% } n4 n1 Ocommercial key words list of profit,cash,growth,intellectual property,% a4 l4 b/ Z8 B6 C
risk and contracts. But as a final reminder of the enduring, underlying
1 @" A z" q& eobjective, the last word may safely be left to Mr Micawber: ‘Annual
$ ^9 U# d0 V h& _income £20.00, annual expenditure £19.96, result happiness.Annual* ^0 T9 H1 G+ m0 i, M; h" j
income £20.00, annual expenditure £20.06, result misery’! |