The commercial engineer’s desktop guide4 N/ w$ {8 s% m2 |% q
0 l6 a! N: }6 l6 @) T& K商务工程师案头指南+ O; z) X0 d# l! F
) X6 J9 P5 ]( O
This Guide has taken a tour from some fairly broad commercial first principles% |$ A. X2 z7 e3 R- h
into the depths of contractual matters, different types of5 ?+ N2 J/ e4 A
commercial arrangements and on into the process of negotiation.The" X- r; A# Q f% V2 M
first chapters were exclusively concerned with hard-nosed business+ v9 j( K; ?" n: E
performance (profit, cash,growth), the protection and exploitation of
( J/ _ a& j: D4 Hintellectual property and questions of risk.Passing, but essential, reference
2 e% h0 h' B8 Kwas given to the importance of delighting customers.Whether' b% Z \2 G; X. R- ^+ d) E
with regard to commercial team mates or with customers, Chapter 66 u3 _/ w' ]( X9 `2 a/ P2 G: {' B
exposed the importance of personal relationships in the success of
- Q2 ^$ R% G) l' M' z& R, Ncommercial arrangements.This last chapter has expressed the criticality( K6 F f9 U8 n( _( x
of sound personal relationships in the pursuit of successful negotiations.
% a) O0 N. U4 Y) q4 u6 rIt is perhaps appropriate to add the word ‘relationships’ to the
C$ R5 Z/ E1 g' f, Ccommercial key words list of profit,cash,growth,intellectual property,6 f/ U* `, I0 j8 s/ f2 T& f
risk and contracts. But as a final reminder of the enduring, underlying
/ O( g4 t/ B+ w. W" E# eobjective, the last word may safely be left to Mr Micawber: ‘Annual
7 S8 k+ Z2 r$ |6 ]" ^" Pincome £20.00, annual expenditure £19.96, result happiness.Annual
8 e2 j% z( F( {& T& S2 Mincome £20.00, annual expenditure £20.06, result misery’! |