The commercial engineer’s desktop guide
) p9 M9 o; K. Z/ p8 ?/ E7 P5 C, i, m/ i( F7 o" z8 _
商务工程师案头指南( R/ t8 Z" ~+ ~8 d* Q: Q3 m
: E0 q3 j2 f1 }: NThis Guide has taken a tour from some fairly broad commercial first principles
9 M; {, ?, L1 n3 z/ I3 vinto the depths of contractual matters, different types of
4 @5 V) ]0 I" u8 O2 {commercial arrangements and on into the process of negotiation.The
: m' a4 i3 R8 r; O! ]) {3 m, `first chapters were exclusively concerned with hard-nosed business' x* k* b! s8 C1 U% _
performance (profit, cash,growth), the protection and exploitation of; g B5 S2 F) C$ A
intellectual property and questions of risk.Passing, but essential, reference
$ l2 v7 S# ~* }/ {) Y9 u ^was given to the importance of delighting customers.Whether4 G- i2 J( e; i6 h
with regard to commercial team mates or with customers, Chapter 6
1 Q N4 m/ Q7 ~2 H, [exposed the importance of personal relationships in the success of. D$ j8 ^4 W( \6 ^3 X4 L
commercial arrangements.This last chapter has expressed the criticality* k& x9 t7 T/ ~0 c9 @
of sound personal relationships in the pursuit of successful negotiations.5 H9 u3 l0 P5 [" s
It is perhaps appropriate to add the word ‘relationships’ to the( j: q1 O; Y0 t* O! F
commercial key words list of profit,cash,growth,intellectual property,! O7 L, ^7 Y: w1 s! J1 V& x
risk and contracts. But as a final reminder of the enduring, underlying
& y# _0 B3 G K0 i$ f* [ M; xobjective, the last word may safely be left to Mr Micawber: ‘Annual
. ^/ J# r2 o {' R, }" `' b" `: \3 hincome £20.00, annual expenditure £19.96, result happiness.Annual
3 `8 k5 R: q1 Wincome £20.00, annual expenditure £20.06, result misery’! |